Photographe, LONDON

A great photograph should tell a story. This could be a brilliant headshot that tells your story as an actor, a mesmerising set of event photos that tells the full story of a particularly special day, or dynamic images that tell a tale of a great sporting event. For this reason, I like to keep my eye on the big picture, never losing sight of the overall story. But to balance this, I also pay attention to the tiny details, and I never forget any of the seemingly minor factors.