A photo shoot before/after for L'Oréal
As part of the launch of its new product collection, L'Oréal called on Utopix for a Before/After fashion shoot!
The aim of the shoot was to demonstrate the effectiveness of the new l'Oréal range by carrying out a photo session before and after the application of the products.
To carry out this project, we selected a Utopix photographer specialized in studio fashion photoshoots.
The entire shoot took place at the location chosen by L'Oréal where the models, hairdressers and stylists were gathered. We recreated a complete studio installation on site to obtain an optimal result.