reportage, corporate shooting, corporate reportage

Stock images, your worst enemy? 5 reasons to flee

Published on December 06 2018 - 5 minutes reading

The difficulty these days? Stand out from the competition.

Stock photography’s problem? It's doing exactly the opposite! And that's not the only disadvantage of image banks.

1- Absurd situations

You may have noticed: stock images are almost never realistic.  

A table without entries, a graph without data or a company without a name... By wanting to be generalizable, stock images sound false and you can feel it!

2- The pure cliché

What happens when you try to talk to everyone? It's a cliché. The handshake, the colgate smile of a receptionist or the OVERRR-passionate meeting, you choose!

The problem? Your customers need to feel close to your company. What do they want? To know you. In all simplicity.

The right choice? A neat visual, from a custom shooting for you and your team. Event photography, portrait or reportage, there are so many ways to showcase yourself!


3- Over-used

Stock images lack originality for one good reason: they must be sold to as many people as possible.

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As a result, you lack personality and you take the risk that your images may be associated with another unsavoury company; or worse, with a competitor!

Adding that most stock photos look the same, it's a real sense of weariness that you may create in your customer.

4- Always imperfect

Your company is unique: your photos should be too! How to promote a strong image, if your photos are not?

Stock photos are generic. By definition, they will always be imperfect to convey your message.

Unique and neat visuals will reinforce your credibility and will be part of your identity!


5- Stock images: limited benefits

Stock photography, quick and easy? Remember that among all these generalizable photos, you will probably look for hours for a barely acceptable result.

Not to mention that a professional shooting is an investment that quickly pays for itself: nothing better to convey a strong and unique image and draw attention to your products and services.

Looking for the perfect photo? Send us your briefing and we will find you the perfect photographer to highlight your company's identity.

Ariane did everything, Ariane saw everything. Ariane is a stock model.

Maxime Arcari

CEO & Cofounder @ Utopix

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Whether you are looking for an event photographer, an expert in culinary photography, a portrait photographer or a professional videographer to make a presentation of your company, we can help you via our network of professionals and our project management platform dedicated to professionals in the communication and marketing sector.

Companies in all sectors, as well as communication, event and advertising agencies, have never consumed and produced as much photo and video content as they do today. On the other hand, the profession of professional photographers and videographers is constantly attracting a growing number of new talents. Our ambition at Utopix is to facilitate and optimise the meeting between a corporate client with a project and the best professional photographer or videographer in the world.


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