Photographer and videographer, how do you hold up during coronavirus?

Rather than sitting idly by, we would like to share a few tips with you to help you make the most of your time and, most importantly, bounce back all the more quickly as soon as business resumes: 

1. Prepare your future shootings by video conference

Shootings postponed, does not mean cancelled! We advise you to contact your customers as soon as possible to reschedule your shootings. The important thing during this period is to keep in touch. 

Every company is going through a period of uncertainty at the moment. Nevertheless, their communication and marketing objectives are not cancelled, but delayed.

To facilitate communication by avoiding contact, use video conferencing tools. 

At Utopix, we use the online tool “Whereby” for our video conferences. This tool has several advantages: 

  • It is free of charge
  • You can hold a meeting with several people at the same time
  • No registration is required for your customers. They just have to click on the link you provide them. Easy!
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2. Be proactive

As soon as the recovery begins, your customers will want to stand out and communicate with creative visuals and videos. 

Be proactive and offer them fresh and trendy ideas. Use your free time to keep an eye out, learn about the latest trends in your business and come up with some great ideas! 

This initiative gives you an excellent reason to contact your clients and show your professionalism.
 

3. Optimize 

As a photographer and/or videographer, we know that we have to update our website and our galleries but we run all year long behind the time between shoots, editing, client exchange etc.

Good news, you will now have time to: 

  • Update your website
  • Sort your photos and improve your galleries
  • Create "cases", write articles on your site in which you talk about your projects, what you have accomplished, the challenges you have overcome and show the final result!
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4. Increase your skills

If you're stuck at home, you might as well learn new things! Increasing your skills will allow you to gain credibility, diversify and offer new services to your clients.

Here are a few platforms that allow you to take online courses in photo & video: 

  • Udemy 
  • Thephotoacademy
  • Creativelive
  • Youtube
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5. Cutting unnecessary costs 

As a professional, you undoubtedly use several online software or platforms to organize yourself. 

Perhaps you use targeted advertising? Google Adwords or other? 

Take a moment to list all your expenses and check that you are not overpaying for versions or features that you won't need in this off-peak period. 

Example: many platforms offer basic/premium/gold/archigold/bestofthebest subscriptions… Set as many of your licenses as possible on pause or basic to reduce your costs and reactivate them as soon as your business resumes! 

 🤜🤛We sincerely hope that these tips will help you get through this difficult time. Once again, let's stay at home and do everything we can to make sure that this will soon be nothing but a bad memory. 

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